Wednesday, December 5, 2007

A Lesson In Diversity?

A friend of mine just called me from the grocery store. She had stopped at a new store on her way home from work. The new grocery store is in a predominately black neighborhood. She hadn't really thought about this until she got in the store. She was checking out and noticed a difference in the "impulse" items. In the grocery stores I've been in, the "impulse" aisle consists of People magazine and Altoids. My friend said the "impulse" aisle was lined with hairbrushes and home pregnancy tests. Interesting and odd. Don't you think?

1 comment:

Cricky said...

There has to be a special science to the marketing skills of grocery stores....